In 2025, Smith Print upgraded to the Xerox Iridesse production press. This was a natural progression from the Xerox 800 we had previously –  it enables us to print onto thicker card as well as a larger sheet. Furthermore, it increased our colour gamut by adding fluorescent pink, silver, gold and white to the mix.

The Iridesse can print in black and white, as well as full colour, and up to six colours, including clear, gold, silver & white, on card up to 400gsm in one pass. The minimum sheet size is 102 x 152mm, with a maximum of 330 x 900mm.

Smith Print is in a unique position because of the relationship we have with Fujifilm; we can offer boutique, small-run printing using a fully featured production press, which would usually be the domain of the large commercial printing companies.  

The digital format is best suited for small runs or for quick turnarounds.